production ain’t easy. that’s what I was thinking when I have started producing TV commercial in 2017.
production is stressful. that’s what I was thinking when I was hired to produce music videos for a Universal Music Label But.
production can be SO MUCH FUN, when done with the right approach. that’s what I know now.
Soft productions are my answer to the demanding and challenging world of creating video/photo products. Thanks to goalgirls* - a creative collective, I have joined in 2021, I have been able to redefine productions (not only to myself but to many other crew members) - and I am very happy to report a success in that matter.
I believe that kindness, love (for the project and the team), a bit of zen and of course - whole lotta management, result in the most fun, creative, relaxed and fruitful productions.
CREATIVE PRODUCTION | 1:1 AND CONSULTATIONS | TEMPLATES
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